Hashgraph Group, a Swiss Web3 and AI expertise firm, has launched BrandBoost, a brand new platform designed to assist companies construct extra constructive buyer engagement by gamification and digital rewards.
BrandBoost operates as a SaaS platform, permitting manufacturers to create real-time interactions with no-code instruments, group challenges, digital collections, and customized incentives. The system makes use of behavioral knowledge and AI analytics to assist companies construct stronger, extra direct relationships with their customers.
The platform is constructed on Hedera’s distributed ledger expertise and likewise integrates a number of merchandise from The Hashgraph Group. The corporate’s enterprise digital pockets answer, AssetGuard, permits self-custodial storage, and IDTrust, IDTrust, helps create safe client profiles. Companies also can subject branded digital loyalty tokens that customers can earn, spend, commerce, and redeem.
The corporate additionally partnered with location and sensing expertise supplier Truesense to combine ultra-wideband expertise. This allows verification of proof of presence with excessive location accuracy throughout occasions and interactive campaigns. The businesses lately examined the system in a pilot undertaking with media and leisure suppliers in Latin America, demonstrating potential use circumstances for viewers engagement and content material monetization.
BrandBoost targets industries comparable to sports activities, media, leisure, and communications, the place companies are more and more in search of new methods to enhance buyer retention and generate further income streams.
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