Key takeout
- Christie’s has closed its digital artwork division and moved gross sales right into a broader class.
- This closure marks a significant strategic change for Christie’s function within the NFT market.
Christie’s closed its digital artwork division and minimize employees on the finish of August, together with VP Nicole Gross sales Giles, in keeping with present media experiences. The public sale home confirmed the transfer, saying that Digital Works can be out there on the market inside the artwork classes of the twentieth and twenty first century.
The change coincides with the recession within the digital artwork market following the appointment of recent CEO Bonnie Brennan in February.
Christie’s, who helped encourage NFT Increase with Beeple’s $69 million sale in 2021, later launched Christie’s 3.0 for Onchain Platform, faces an unsure future.
