Chiliz has launched a World Cup marketing campaign that removes as much as 10% of Fan Tokens held by the nationwide treasury for every match win because the taking part nationwide groups progress by the event.
In line with a June 11 press launch shared with crypto.information, the brand new initiative, referred to as “Burn to Glory,” will instantly hyperlink the discount within the provide of Fan Tokens to the outcomes achieved by chosen nationwide soccer groups throughout the upcoming FIFA World Cup.
This system targets fan tokens linked to Argentina ($ARG), Belgium ($BELG), Portugal ($POR), South Africa ($SAFA), and Scotland ($SFA). With this mechanic, after every event win, tokens held within the treasury reserve are completely destroyed, growing the burn price as groups progress deeper into the competitors.
ππππ ππ πππππ |World Version ππ
The nationwide workforce @FanTokensβ’ continues to burn by soccer’s greatest event.
Each victory causes a burn.
The deeper you run, the larger the burn might be.Welcome to Burn To Glory: World Version.
π https://t.co/JNXBXYCOWi pic.twitter.com/7fgE4TYIdF
β Chiliz β Sports activities Blockchain (@Chiliz) June 11, 2026
In the beginning of the event, every win leads to a 1% burn out of your treasury reserves. In line with figures launched by Chiliz, that proportion rose to 2% within the spherical of 32, 2.5% within the spherical of 16, 5% within the quarterfinals, 7.5% within the semifinals, and 10% with a win within the remaining.
The corporate stated the tokens might be faraway from Treasury holdings quite than circulating provide, permitting profitable groups to have future token provide caps lowered and present holders to maintain their balances.
Efficiency-based token burn enters the World Cup
“Soccer followers dwell each outcome, each knockout match, each vital second. By Burn to Glory, these moments can have a direct impression on the fan token economic system,” Chilis CEO and founder Alexandre Dreyfus stated in an accompanying assertion.
Dreyfus added that the World Cup would be the first main worldwide event the place the corporate will introduce a blockchain-based provide mechanism tied on to sports activities efficiency. He added that the marketing campaign reveals how Fan Tokens can evolve past a fan engagement product and more and more replicate the occasions that happen on the pitch.
In line with info offered by Chiliz, all burns might be carried out by on-chain transactions from Treasury reserves, permitting token deletions to be publicly verified on the blockchain.
The corporate additionally stated that growing burn percentages all through the event may generate extra curiosity for matches the place provide might be considerably lowered. On the similar time, a discount in treasury reserves after a victory will cut back the utmost provide that may be equipped to the market sooner or later.
Enlargement following current Fan Token efforts
Chiliz identified that along with the burn marketing campaign, a number of worldwide fan tokens, together with $ARG, $POR, $SAFA, and $SFA, have been just lately prolonged to the Solana blockchain as a part of the corporate’s omnichain technique.
The announcement follows the corporate’s different current Fan Token initiatives. Earlier this yr, Chiliz launched a Champions League Remaining commerce contest involving Paris Saint-Germain ($PSG) and Arsenal ($AFC) fan tokens throughout the Solana and Base networks.
In parallel with these efforts, the corporate has continued to publicly check Fan Token Play, a mint-and-burn framework designed to attach token provide dynamics with workforce efficiency.
Beneath the marketing campaign guidelines introduced by Chiliz, solely official matches of the World Cup males’s prime workforce are eligible for token burn. Friendlies, exhibition video games, academy competitions, girls’s matches and pre-season occasions are excluded from this system.
