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Reading: Coinbase turns brand into stablecoin issuer with USDC-backed “custom stablecoin”
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Exchange

Coinbase turns brand into stablecoin issuer with USDC-backed “custom stablecoin”

December 23, 2025 4 Min Read
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Coinbase’s new Customized Stablecoins enable manufacturers to mint compliant USDC-backed digital {dollars} on Coinbase Enterprise, leveraging over 100 million wallets and new income streams.

abstract

  • Coinbase’s customized stablecoins enable companies to difficulty branded tokens backed by USDC, with Coinbase Enterprise dealing with the issuance, storage, and compliance.
  • Manufacturers can connect with over 100 million Coinbase wallets and use tokens for rewards, funds, DeFi entry, and cross-chain transfers between supported networks.
  • This launch comes alongside inventory buying and selling, prediction markets, Base App, and institutional partnerships that place Coinbase as a full-stack monetary infrastructure.

Coinbase has launched a customized stablecoin service that enables companies to create branded digital currencies backed by USDC, the corporate introduced by way of a platform replace.

USDC and Coinbase

The service will enable firms to difficulty digital {dollars} with full compliance and custodial help managed by Coinbase, based on Mark Baumann, founder and CEO of 51 Group, who shared particulars of the providing on LinkedIn.

You might also like: Avalanche bets on proprietary chain as AVAX builders ignore short-term hype

The Customized Stablecoins product operates inside Coinbase’s enterprise platform and handles issuance, storage, and regulatory compliance for taking part manufacturers. In accordance with Bauman’s put up, firms can create extremely liquid and tradable tokens that work throughout a number of wallets and blockchains.

Potential makes use of Bauman cited embody branded currencies from main firms akin to DeltaDollars, StarbucksUSD, AmazonCoin, and NBA Bucks, all of that are backed by Coinbase’s regulated infrastructure.

Bauman outlined a hypothetical state of affairs relating to Klarna. KlarnaCredits rewards prospects after purchases, works throughout a service provider community, generates cashback income, and has the potential to combine with decentralized exchanges and bridges.

See also  Pump.fun dominates the revenue rankings, but PUMP continues to struggle

Bauman stated firms utilizing the service may have entry to greater than 100 million present Coinbase wallets. The income mannequin consists of Coinbase’s income unfold at redemption, in addition to buying and selling and storage charges.

The launch of the customized stablecoin coincided with broader platform updates introduced in a system replace titled “The way forward for finance is on Coinbase.” Extra options embody a simplified interface for inventory buying and selling, prediction markets, futures and perpetual contracts in the primary utility, and enhanced performance that offers Solana merchants quick entry to newly created property.

Different releases embody the first token sale, the worldwide launch of the Base App, described as an on-chain utility, the overall availability of Coinbase Enterprise, and the growth of the fiat-to-crypto transition.

Coinbase additionally introduced partnerships with Solflare, Flipcash R2, ETHA, and a BlackRock tokenization settlement for institutional adoption. The corporate individually partnered with Apollo to discover stablecoin credit score methods and combine the x402 fee protocol for transactions.

The platform replace positions Coinbase as a complete monetary infrastructure spanning branded stablecoins, inventory buying and selling, and institutional companies by way of its enterprise platform, the corporate stated in an announcement.

learn extra: Coinbase rolls out inventory buying and selling and prediction market companies utilizing Kalshi

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